Wristbands have been a treasure for many events looking to elevate their branding game. In this article we'll explore how custom wristbands can help increase your events branding. Without further ado, let's dive in!
Understanding Wristbands
When it comes to wristbands, there are several key types of wristbands to be aware of before you start your customization and ordering processes:
- Tyvek
- Plastic
Each wristband is made up of unique materials that can strongly impact that type of customizability including the final print quality.
Don’t worry if you aren’t super versed in these wristbands, we’ll go over each in more detail next.
Tyvek Wristbands
Tyvek wristbands, also known as “paper wristbands” are a type of wristband made of a paper-like material. Tyvek is strong and durable and it’s even used to shield the exterior of homes – that kind of strength.
Tyvek wristbands are one of the most popular types of wristbands and are known for their extremely good print quality and customization options.
Plastic Wristbands
Plastic wristbands are made of plastic materials (as the name would suggest). These wristbands are often glossy with fewer color options available.
Plastic wristbands are great for outdoor events or things such as swimming pools.
Plastic wristbands come in two variants:
Plastic wristbands with tabs can be used for anything under imagination, such as using the tabs as tear-off vouchers for drink redemption, or multi-day events.
Tab free plastic wristbands on the other hand act as standard wristbands, they’re good for one-time use (or as many as you want without the need for tabs).
Plastic also comes with the benefit of being fully reusable with it’s snapping mechanism.
Increasing Event Branding with Custom Wristbands
Now that we’ve discussed the various types of wristbands, it’s time to get into the details on how custom wristbands can increase your event's branding.
1. Memorability
Events are a great thing – people attend for a good time and with that, people want to remember the event that took place; that’s where custom wristbands take form.
Offering custom event wristbands can lead to an increase in memorability by offering something long-term related to the good time.
Essentially, it’s a free souvenir and people will love that. They won’t love a pink wristband that goes straight into the trash. Put some energy into customizing your wristbands and you’ll see the results first-hand.
2. Security Access & Control
Another very important aspect to custom wristbands (while it can also apply to non-custom wristbands..) is that custom wristbands can be used for security purposes such as age verification, seating permitting, food vouchers and more.
3. Custom Wristband Can Increase Sales
That might sound odd, but just hear us out. If you offer pre-sales bonuses such as VIP wristbands for the first X number of attendees who sign up for your early bird deal, you might sell out faster than you’d originally thought.
People love perks. They love “free” things. Even if early bird deals aren’t your thing, promoting your custom wristbands can still drive that value your brand needs.
4. Brand Association & Awareness
This one might seem very obvious at face value, however many don’t truly understand the importance of brand relevance with their wristbands and it’s a shame because it creates true loyalty.
How?
Well, simple!
Branded wristbands = loyalty!
We said it before, nobody wants a one-time use wristband that goes straight into the trash. They want something that feels like time, love and energy went into it and that’s what custom wristbands do.
Brand association can help build more than loyalty, it helps bring awareness to your brand from others that might not have even gone to your event.
Ready to Elevate Your Brand with Custom Wristbands for Events?
Look no further than us at Event Wristbands. We’ve got all of your wristband needs covered. Whether you need a simple tyvek wristband or a complex plastic wristband with your branding, with endless options and customizability, there is something for everyone.
Shop now, we promise you won’t be disappointed.
